Wednesday, October 27, 2010

How sustainable foods become important

A new (possible) dissertation title floated into my head this week, during the EcoDistricts Summit I attended (and helped run). . .  a speaker mentioned the need for true engagement and understanding people's motivations, to work within people's motivations to move towards sustainability through understanding people's intrinsic values (see the post coming soon on the WWF article that the speaker mentioned).

Anyway, the new title is:

How Sustainable Foods Become Important: Creating Joy from Homegrown Foods

I think it really captures the key issues I want to explore:  True motivations people have for doing things that are sustainable (e.g. growing their own foods and decreasing green house gases because of their food not having to travel 1500 miles to get to them), as well how that motivation can change and increase, leading to more commitment towards sustainability in general, coming from a place of intrinsic motivation, not intellectual or moral motivation.  My hope is that by making sustainability actions genuinely enjoyable for people, sustainability as a movement is more accessible and becomes less of a movement or cause and more of something that just makes good sense for people to do to have a good life.